tea company  ,CAST STUDY  solution

 Read the case gkten below and answer the questions giaen at the end

(a) Aroma tea is a well known branded tea company in Central India. Both their leaf and dust tea brands are quite Popular. Recently, a Marketing consultant has advised them to set up a large number of vending machines to dispense their branded tea.

What kind of research should the company do before getting into this line of retail business.

(b) Some argue that retailers can be eliminated from the distribution channel because they only add cost to the final product without creating any value-added services in the Process. Do you agree with the above perspective ? Provide justification for your answer.