TOURISM MARKETING
1 Discuss the relevance of marketing in tourism Answer with examples?
2 What do you understand by international tourism markets ? Mention about some tourism markets for
3 Write an essay on socially responsible marketing Give examples also ?
4 What do you understand by product designing in tourism ? Can every tourism resource be treated as a tourism product ?
5 What is marketing ? How would you make a marketing plan for a travel agency ?
6 Discuss the emerging trends in domestic tourism?
7 What do you mean by marketing research ? Why is it important in tourism business ?
8 "Tourism will not flourish unless local bodies are involved in the profit sharing". Comment ?
9 Write a note on social marketing ?
10 Describe tourism product. What elements should you consider while designing a tourism product ?
11 Discuss the 4 P's of Marketing Mix. Why do we need a fifth 'P' (People) ?
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13 Discuss the challenges and problems faced by the tourists in the sphere of accommodation?
14 Discuss the functions of a tour operator ?
15 Discuss the main features of the tourism marketing. How would you make a plan for a
travel agency ? Explain.
16 What do you mean by market segmentation ? Discuss the basis for segmentation in tourism marketing.
17 What are the strategic options available to a marketeer to fight the competition ? Discuss.
18 Discuss the importance of technology in tourism trade?
19 What aspects would you consider important while developing a tourist transport product ?
20 What is alternative accofiunodation ? Discuss the salient features of alternative accommodation.
21 What is Destination Marketing ? Suggest a marketing strategy to market
22 Write a note on trade fares and travel marts?.
23 What are the components of Tourism marketing Explain ?
24 Discuss the Concept of socially Responsible Marketing applicable to tourism business ?
25 "Marketing starts with consumer and ends with consumer". Discuss with special reference to tourism business?
26 Why market segmentation is important ? Discuss the basis of market segmentation.
27 Discuss the major foreign tourist generating markets for
28 "Cuisine has a prominent role in tourism promotion". Discuss ?
29 Discuss the role of events and activities in tourism marketing ?
30 "Marketing Research (MR) is the key to success".Discuss the statement in the changing scenario How MR helps the business man ?
31 Write short notes on any two about 300 words each :
(a) Public organisations
(b)Role of Local Bodies
(c) Role of NGOs
(d) Social marketing
32 Describe the contents of tourism marketing mix?
33 What are FAM Tours ? Discuss the importance of FAM tours in tourism industry.
34 Discuss the role of commissions in tourism marketing ?
